Audience engagement with top-quality content

Niche content for agencies, and product vendors in the digital analytics/measurement space

Topic coverage

A small selection of specific topics we cover under digital marketing intelligence

Metrics strategy

Discussions around metrics selection based on campaign objectives, data availability, time/resource constraints, expected business outcomes.

Attribution and Econometrics

Challenges in selecting an evaluation approach based on availability of data, tools and resources. Key differences between attribution and econometrics and suitability for each.

Embedded BI

Research based validation of embedded BI use cases in digital measurement. How this approach differs from ‘traditional’ BI, suitability in specific use cases, discussions around leading embedded BI tools.

Data pipelines and ETL

Cloud-based ETL using data pipelines for data extraction from leading marketing tools. Detailed discussions around use cases, solution architecture variations, popular tools in data pipeline landscape and cloud based ETL, build-vs-buy discussions, evaluation of leading tools.

Tag Management best practices

Data layer discussions including use cases for enhanced tracking in SaaS, eCommerce. Complex setups for tracking cross-device/channel/domain journeys, JavaScript hacks, integration with customer data platforms.

Technology Architecture

Discussions around technology implementation options for cross-channel measurement using cloud platforms like Google Cloud, Amazon Web Services, Azure, and Snowflake

The best in digital measurement and analytics content

Blog posts, presentations, whitepapers, case studies, technology reviews and a lot more. Authored by industry specialists.

0 +
Technology Clients
0 +
Content development partners
0 +
Topics within digital intelligence

Content samples

View full portfolio

Find out more

Pricing

Simple, flexible, transparent pricing with no hidden extras

See pricing

Service FAQ

Got questions? Want to know more about how it works?

Find out more

Ideas database

Never run out of content ideas again. Check out our curated content ideation offering

Ideas database