Making Technology Marketing Efficient and Effective
Whether it is prospecting or retargeting, we help technology SaaS companies turbocharge their acquisition marketing efforts with innovative use of paid search, and social marketing campaigns.
- Audience development
- Competitor analysis
- Account structure planning
- Campaign setup
- Creative development including Ad copies and Landing pages
- Bid management
- Analytics using leading edge tools such as Funnel.io, Supermetrics, Google Data Studio, PowerBI, and Tableau
Broad, comprehensive portfolio of paid advertising offerings
Whether you are just starting out and need a top-down strategy or need to scale your marketing efforts with domain specific skills, we have the solution for you
Process-driven, methodical execution for repeatable results
Our paid advertising services follow a well-structured, repeatable process that has been refined over the years to quickly adapt to account sizes ranging from small startups to well established growth companies.
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Product/Service discovery
It all starts with developing a deep understanding of your product or service offerings along with understanding target audience and value propositions
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Competitor analysis
We then leverage our extensive technical expertise to identify your top competitors and assets their paid advertising strategies with focus on acquisition marketing
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Keyword research
Next starts the keyword research part. We use industry leading tools such as SEMRush, AhRefs and ChatGPT plus to identify keywords giving due consideration to relevance, competition, bid estimates and scale
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Account setup and creative development
In this step, we begin to make the rubber meet the road. Based on your offerings portfolio, we define your account structure and ad groups along with creative and landing page copies
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Ongoing optimization
With the ads running, we shift our attention to data analysis and use insights to implement near real-time strategies for ad and bid management.