Content Marketing Strategy and Consulting for high impact inbound marketing

Marketing Excellence

Delivering Content

Getting content

Marketing right.

Content marketing with a purpose

Develop best-in-class technology marketing campaigns that establish a clear roadmap of what content will you leverage, how and where, in order to reach and convert your target audience.

Four pillars of our content marketing strategy

Inventory and audit

A cross-channel/format inventory of all your content assets across sites, formats, and departments. Followed by an analytics audit to identify areas of improvement and new content focus.

Content calendar planning

How much content to produce, which format, with which focus keywords, when, by whom? We give you a clear content production agenda aligned to the overall SEO strategy.

Social promotions

A comprehensive promotion plan covering social channels including but not limited to popular social platforms, niche groups, and selected influencers.

Analytics and optimization

Detailed reporting and analysis on key content metrics including engagement, search engine rankings, conversions, and operational metrics around cost/time.

Specialist credentials in technology marketing

As Tech marketing specialists, we bring a unique experience in working with technology audience, including their content requirements and the most efficient ways of reaching them.

What we ultimately help you improve

Business outcomes

Campaign Efficiency, Sales qualified leads(MQL), Lead quality metrics, Brand awareness