Content Marketing Strategy | Drive Results with Syptus

Marketing Excellence

Delivering Content

Getting content

Marketing right.

Content marketing with a purpose

Develop best-in-class technology marketing campaigns that establish a clear roadmap of what content will you leverage, how and where, in order to reach and convert your target audience.

Three pillars of our content marketing strategy development process

Plan

Review products/services portfolio
Explore competitive landscape
Define goals and objectives
Distribution channel identification
Content taxonomy development
Operations setup and budget allocations

Execute

Content inventory and audit
Editorial calendar development
Tools setup and configuration
Content writing, curation and re-purposing
Content promotion scheduling
Community management

Optimize

Content performance measurement and attribution
Dashboards
Insights development and feedback loops
Governance streamlining

A top-down strategy process crafted specifically for

Technology Companies

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Process guide templates

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Stage/Activity deliverables

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Distribution channels specific to technology sub-niche

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Tools to select from for every budget

Taking the guesswork out of strategy development

As Tech marketing specialists, we bring a unique experience in working with technology audience, including their content requirements and the most efficient ways of reaching them.

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What we ultimately help you improve

Business outcomes

Campaign Efficiency, Sales qualified leads(MQL), Lead quality metrics, Brand awareness