We specialize in technology marketing for the following domains

1. Marketing
2. Digital Advertising
3. CRM and Customer Experience
4. Online Retail
5. ECommerce
6. AI applications in marketing, and advertising

Most of our clients are tech startups or mid-sized IT services companies that work in one or more of the business domains above.

We keep it dead simple

1. Every project(even a single article) has three roles – Content Strategist, Domain Specialist, Research Associate.
2. The Strategist maintains Client interface and is responsible for overall delivery. This resource understands the content marketing side of things and specializes in converting technical content into an audience-focused story with clear logic, structure and takeaway.
3. Domain Specialist actually writes the content.
4. Research Associate does topic research(references, links, numbers etc.) and also SEO work if required as part of the project.
5. A graphics designer/video resource might be added to the team depending upon format requested.

Our outlined based approach to content development includes

1. We present a content outline based on initial brief. This includes the various sections we will cover and a high-level focus for each.
2. Client reviews the outline and signs it off.
3. We present first draft.
4. Each content item comes with 3 free edits. Any edits requested after this will be charged at $100/hr.
5. Revisions going beyond the scope of outline agreed to will not be entertained.

Not all content that we create is sourced internally. We inevitably need help on many topics and for this, we maintain active relationships with a number of subject matter experts. Collectively, these form our Partner Network.

From a Client perspective though, Syptus owns the commercial relationship and has overall responsibility of delivery.

Absolutely.

Even though we focus specifically on technology enabled products/services, we can not possibly list every sub-sector that we can cover. If there is an unlikely possibility that we can not handle your topic within the time, budget and scale constraints, we will clearly say so.

Yes. We offer a range of other services including

1. Content Strategy development
2. Content Audit
3. Content Ops/ROI management
4. C-level interviews
5. Sponsored research development
6. Competitive research(including qualitative data)

For more information about our capabilities, please schedule a FREE discovery call with one of our consultants.

Imagine this scenario

1. Your product or service is highly specialized.
2. You have IP control and other legal issues due to which you would not want to divulge details even with an NDA.
3. You feel that the cost of hiring an external writer and then taking them through your product/service offering will be too high. And for all you know, you might still not get the desired quality.

In these situations, you may benefit from someone just providing you with a ready stream of content ideas. Well researched, fully outlined ideas that can be taken by your internal team and quickly converted into content. This would typically cut down your content turnaround times by half, possibly more.

Our content ideas database works like this

1. You tell us a topic of interest including any keywords that you might already have.
2. You give us a brief about your target audience, campaign purpose and target geographies.
3. Every week, we create 5 to 6 well researched, and fully outlined content ideas that you can access through our online portal.
4. Your writers simply have to take our outlines and elaborate on them using our precis, and research notes.
5. The pricing for this service starts at $50/topic/month
6. The whole process (submitting topics, keywords, briefs etc.) is entirely online using our simple to use platform.

Please click here for summary of our Content Service offering terms and conditions.