B2B Marketing Blog

Creating high quality content is no mean feat with most Marketers struggling to churn out high quality content on a consistent basis and within acceptable time and budget constraints. High [...]

A common approach taken by Marketing Departments looking to launch new products or services is to focus disproportionately on running lead generation campaigns without first undertaking the [...]

Taking a ‘Campaign’ Approach to Content Marketing Marketing Practitioners have varied opinion when it comes to associating Content Marketing with Campaigns. The rationale formulated is that [...]

When it comes to writing engaging content in B2B Technology Marketing, one of the key challenges remains that of identifying the content topic. Doing this so on a regular basis and at scale adds [...]

Email enjoys the benefit of being a one-to-one marketing channel that provides unique opportunities for sending out targeted communications. The pre-requisite of course, is ready availability of [...]

Sales versus marketing: it’s a classic feud. Sales brings in the actual revenue, but without the messaging, branding principles, and offers created by marketing, sales would be forced to sit [...]