About this Infographic

This graphic depicts the 4 maturity levels of business analytics capability in terms of both business and supporting technology capabilities. At the entry level we have companies that largely do ad-hoc reporting and do not have any standard technology platform or process for reporting or data analysis. At the other extreme, we have companies that not just have standardized business analytics objectives and a rigorous technology infrastructure but also where data mining goes beyond predicting outcomes to providing concrete prescriptions of next best strategies.

About the Client

A Business Analytics Strategy Consultancy providing technology, data analysis services for marketing analytics