A Framework approach to developing marketing measurement architecturesBusiness intelligence, Marketing measurement
Using hosted data marts for marketing intelligence initiativesBusiness intelligence, ETL, Marketing measurement
Evaluating Acquisition Marketing ROI using customer lifetime valueBusiness intelligence, Marketing measurement, Marketing Technology
Pattern-based discovery of data mining use cases in web analyticsBusiness analytics, Marketing measurement, Web Analytics
Disadvantages of using deterministic techniques for cross device identity matchingBusiness analytics, Marketing measurement, Marketing Technology
