5 content marketing trends to watch for in 2020
B2B content marketing continues to evolve at a rapid pace, becoming more sophisticated than ever before, reflecting the growing significance of content marketing for B2B marketers. Sirius Decisions found that a B2B buyer has already completed 76% of the buying journey before ever engaging with a sales representative. This makes it imperative for a brand to make sure that its content reaches and influences the buyer at a stage where the experience of the brand is most critical.
In this article we explore 5 key trends that are likely to shape the content marketing technology landscape for 2020 and beyond. These include
- Video content
- Experiential content platforms
- User generated content
- Content collaboration and scaling
- Data sophistication in content marketing
You can read the full article here.