B2B content marketing continues to evolve at a rapid pace, becoming more sophisticated than ever before, reflecting the growing significance of content marketing for B2B marketers. Sirius Decisions found that a B2B buyer has already completed 76% of the buying journey before ever engaging with a sales representative. This makes it imperative for a brand to make sure that its content reaches and influences the buyer at a stage where the experience of the brand is most critical.

In this article we explore 5 key trends that are likely to shape the content marketing technology landscape for 2020 and beyond. These include

1. Video content
2. Experiential content platforms
3. User generated content
4. Content collaboration and scaling
5. Data sophistication in content marketing

You can read the full article here.