Promotions-Martech General - Syptus - Technology Marketing Agency of choice for SaaS, Enterprise Tech and IT Services companies

Trusted content marketing partners for MarTech/AdTech players

A small selection of specific topics we cover

Marketing automation

Discussions around marketing automation including web/mobile channel integrations, CRM data capture, automated pipeline flows, lead intelligence and more.

AdTech

Authority content around display ads, RTB/programmatic, audience targeting, first/second/third-party data integrations, DSPs/SSPs/DMPs and more.

Social innovations

Social ads, social CRM, social media strategies, social data mining and analytics, handing UGC.

Data pipelines and ETL

Cloud-based ETL using data pipelines for data extraction from leading marketing tools. Detailed discussions around use cases, solution architecture variations, popular tools in data pipeline landscape.

Marketing data warehousing

Discussions around popular cloud platforms including Amazon Redshift, Google BigQuery, Azure SQL, Snowflake, etc.

Data visualization

Metrics strategy, visualization analysis, data profiling, and exploratory data analysis, industry trends in self-service BI, discussions around popular tools including Tableau, Qlikview, Microstrategy, Google Data Studio.