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Getting Content

Marketing Right.

Delivering B2B Content

Marketing Excellence

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Successful Content Marketing takes more than just Software

Our Consulting Services are aimed at helping Clients develop a Strategic agenda around Content Marketing. Key services include Content Marketing Strategy, Asset Planning and Taxonomies, Editorial Calendar development, Promotions Planning, Content Marketing Metrics development and Analytics

Content Marketing Strategy

Develop best-in-class Content Marketing Campaigns that establish clear role of Content Marketing in how you will your products/services, to the target audience. We use our proprietary framework to develop Personas, Targeting, Asset development plans, Promotion Calendars, and Scorecards.

Offerings Matrix

List of offerings that you are looking to promote

Audience Personas

Develop a clear definition of your target audience for each of your offerings

Engagement Cycle

Track the content requirements at each stage of your buyers’ journey

Metrics

Insightful metrics suited for Branding, Lead-Gen objectives and relevant for your specific business offerings

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Content Planning and Development

We work with you to develop content types, themes, editorial calendars and process workflows. We can also provide support on where to source premium quality content for your specific niche. Finally, our content amplification consulting services will help you do more with less through re-purposing existing content assets

Meticulous Promotion Planning

We take you beyond promotion plans limited to random, ad-hoc tweets and posts. Our Consultants maintain a repository of 200+ content promotion tactics covering paid, owned and earned media. Tactics that suit budgets of all sizes!

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Content Audit and Taxonomies

Explore strategic use of content types, themes, and options for creating hyper-targeted content through advanced taxonomies

Curated Content Strategy

Do more with less. Our experts work with you to develop effective plans for minimizing organic content cost through content curation. Plans include specifications of specific curation strategies for maximum impact

Integration Planning

Setup powerful integrations between Syptus platform and your other Marketing tools including Email Marketing, Analytics and Paid Advertising systems.

Measurement metrics

We use metrics templates for common content marketing objectives to quickly develop your own tailor-made scorecards relevant for your specific business and marketing objectives

What we ultimately help you improve

Business outcomes

Campaign Efficiency, Sales qualified leads(MQL), Lead quality metrics, Brand awareness

Strategic Consulting by B2B Content Marketing Specialists