Focusing on rankings of individual content assets in an attempt to drive traffic is a risky approach to inbound marketing. Instead, plan and create high-quality content around real-world topics for human consumption and insulate your content from arbitrary search engine algorithm changes with topic-based content planning
Scoring clusters based on simple counting of links and keywords for anchor text defeats the whole purpose of creating topic focused content for human consumption. Our algorithm goes beyond and checks multiple other factors including child asset target audience, content theme, and service offering to provide a much more holistic score.
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